Paperback. Pub Date :2014-03-01 Pages: 376 Language: Chinese Publisher: University Press book on content selection and style choreography full account of the need to apply the knowledge structure of undergraduate students. as well as close attention to the latest advertising campaign dynamic and the latest results. integrate the principles of advertising. advertising management. advertising resear...
Publisher: Peking University Press (March 1, 2014)
Format: PDF ePub Text djvu book
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sing planning core content. at home and abroad in recent years to attract sufficient advertising principles and outstanding. Topics include: advertising and planning Chapter 1 Overview Chapter 2. the basic principles of advertising. advertising in Chapter 3 Operation and Management. Chapter 4. advertising planning stages of preparation. Chapter 5 Advertising Investigation and Analysis phase. the strategic decision to Chapter 6 stage. Chapter 7 tactics stage - Advertising ...