The Animation Business Handbook

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Today, animation is more prevalent than ever in television, films, video games, and the Internet. Karen Raugust has created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business metho...

Hardcover: 384 pages
Publisher: St. Martin's Press; First Edition edition (September 1, 2004)
Language: English
ISBN-10: 0312284284
ISBN-13: 978-0312284282
Product Dimensions: 6.4 x 1.3 x 9.6 inches
Amazon Rank: 1921031
Format: PDF ePub Text TXT fb2 ebook

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This book is chock full of information about the business side of animation. It is geared toward a larger studio, not a single person boot-strapping from their bedroom. So if that fits what you're looking for, then this book will not disappoint.Som...



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create and sell animated media.Topics covered include:* Distribution, sales, and marketing methods* Financing, budgeting, costs and revenue opportunities* The creation of ancillary entertainment and merchandise* Animation in international markets.The Animation Business Handbook is the quintessential reference for anyone in or considering entering the animation industry.