A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors....
Hardcover: 352 pages
Publisher: Dutton Adult; Edition Unstated edition (October 19, 2006)
Product Dimensions: 7.7 x 1.3 x 9.5 inches
Amazon Rank: 848738
Format: PDF ePub Text djvu book
- Alan Kelly epub
- Alan Kelly books
- 0525949844 epub
- Business and Money pdf ebooks
- 978-0525949848 epub
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Years from now, we are all going to be using more automated systems for developing and monitoring strategic behaviors, including marketing, advertising, politics, governmental relations, etc. We'll wonder how it became so easy to recognize actions o...