The Elements Of Influence: Introducing The Playmaker's Standard: The New Essential System For Managing Competition, Reputation, Brand, And Buzz

Download The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz ePub fb2 ebook

A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors....

Hardcover: 352 pages
Publisher: Dutton Adult; Edition Unstated edition (October 19, 2006)
Language: English
ISBN-10: 0525949844
ISBN-13: 978-0525949848
Product Dimensions: 7.7 x 1.3 x 9.5 inches
Amazon Rank: 848738
Format: PDF ePub Text djvu book

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Years from now, we are all going to be using more automated systems for developing and monitoring strategic behaviors, including marketing, advertising, politics, governmental relations, etc. We'll wonder how it became so easy to recognize actions o...



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